I saw Zuckerberg discussing a similar thing, all about giving the Internet to everyone for free spread of information.
Of course, while he didn't say it explicitly, Facebook only invests so much in that with the end goal of having everyone in the world on Facebook! Once that occurs, they can harvest all sorts of data and advertise until the end of time for unthinkable profits. And who doesn't want to be connected...
So this seems like a much better option; I don't get the impression of creating an advertising behemoth.
"Think for yourself and question authority." - Leary
"To step out of ideology - it hurts. It's a painful experience. You must force yourself to do it." - Žižek