Imagination is where it is at. Creative thinking and allowing the mind to visualize unhindered can bring about wonderful new perspectives.
I have practiced Shamanic journey for a couple years now and enjoy the creativeness it brings out in my mind. When I first started visualizing my journey it felt forced. Things were pretty foggy and lacked a certain control. The longer I did this practice, the more I found things started to become more full of color, light, and much more substance. The experiences changed into something that felt real.
I do not visualize when I meditate but found that my mind wants to visualize all on it's own. I witness this in myself. Thoughts come in and they go. Visions come in and they go. Each visualization brings about a certain emotion. When the emotion of love comes in I slip into it. I allow it to radiate in my body. I then visualize this love sending out into the universe wherever it may be needed. When I do this I feel peace and serenity.
Another visualization I do is when I want something in my life. I imagine I already have it. I think about it like it already exists in my life. I have found that when I really concentrate on this feeling of already having it, the need for whatever it is I was wanting disappears. The outcome does not matter. It does not matter if I receive what I was visualizing. In my mind I already know what it will feel like when I get it.
All in all visualization has proved helpful in many aspects of my life.
"In the universe there is an immeasurable, indescribable force which shamans call intent, and absolutely everything that exists in the entire cosmos is attached to intent by a connecting link." ~Carlos Castaneda