They are trying to make you focus on distraction by itself in itself, like we do in our everyday live focusing ourselves on finding means to attaint the ever wanted "state of distraction". I swear to fucking God once's you let go of everything that you are (i.e in this case a being-towards-distraction) that's when it becomes crazily deep in every sense. Forget about safety and society, forget about your desires, just look, don't think or judge. It's hard but it is liberating when you get there. Got to find your own techniques though.

In other words, they are distracting you from the state you can attaint and reorienting your focus towards the "state" that you are or think you are. Sort of like the Hedonic treadmill, but of your whole being not just of your happiness. So here you have an opportunity to transcend this "Hedonic treadmill of mundane being" and they know you want to transcend it, so what they do is keep you on the treadmill by distracting you. You can imagine the treadmill has their source of energy : if your on it running then all is good for them, if your not, well, to bad for the little elfs.

When I get close to this "state" the entities throw a party for me, congratulating and welcoming me into the club. It is a very cool feeling, but once's I get to carried away by it it will slowly fade aways and transfigure itself into something else.