Whatever's in that planet is something other than just alcohol that's for sure =)
A strictly booze ceremony would never start at dawn. They've got to be getting some crazy energy from some other goodies!
โEgo is a structure that is erected by a neurotic individual who is a member of a neurotic culture against the facts of the matter. And culture, which we put on like an overcoat, is the collectivized consensus about what sort of neurotic behaviors are acceptable.โ - Terence McKenna