If it didnt even give a hint of a second ingredient, the jar says pure lye, and the customer service says only sodium hydroxide then the most likely scenario is that they are covering their ass just in case some water or CO2 makes it into a batch of lye.
Lye sucks up water like a sponge and CO2 will convert it into sodium carbonate, so those are the primary impurities of 'pure lye'. A small amount of either wouldnt be a problem for most applications discussed here.