Professor David Nutt (Imperial College London) delivers the 2011 Monica Fooks Memorial Lecture.

http://podcasts.ox.ac.uk/how-can-we-get-media-tell-truth-about-drugs-audio

About Professor David Nutt

Professor Nutt is currently the Edmund J Safra Professor of Neuropsychopharmacology and director of the Neuropsychopharmacology Unit in the Division of Experimental Medicine at Imperial College London. He received his undergraduate training in medicine at Cambridge and Guy's Hospital, and continued training in neurology to MRCP. After completing his psychiatric training in Oxford, he continued there as a lecturer and then later as a Wellcome Senior Fellow in psychiatry. He then spent two years as Chief of the Section of Clinical Science in the National Institute of Alcohol Abuse and Alcoholism in NIH, Bethesda, USA. On returning to England in 1988 he set up the Psychopharmacology Unit in Bristol University, an interdisciplinary research grouping spanning the departments of Psychiatry and Pharmacology before moving to Imperial College London in December 2008 where he leads a similar group with a particular focus on brain imaging especially PET. He broadcasts widely to the general public both on radio and television including recent BBC Horizon on drug harms and their classification. He also lecturers widely to the public as well as to the scientific and medical communities; for instance has presented three time at the Cheltenham Science Festival and several times for Café Scientifiques. In 2010 he was listed as one of the 100 most important figures in British Science by The Times Eureka science magazine.

listening to it now, i love it. Sadly i don't think it will change anything.

Yeah, I don’t think the lecture is proposing any ways to get the media to change their stance. The lecture does give a good overview of media/political views surrounding drugs in the UK at the moment though.

I'm only 20 minutes in, but it seems like a very lucid presentation of the situation. Since he keeps referring to graphs and figures, I did a quick search to see if there's video to go with it. Looks like it's up on YouTube. Unfortunately the camera mostly focuses on Nutt and doesn't show many the figures, so it's not entirely better, but here it is anyway:

David Nutt is a legend. Listening intently now

this lecture was very good, highly enjoyable

Media is a controlled power

To influence media, you would need to influence the power, and how does one do that?
With/through contacts, financial means and political marionettes.

The HUGE issue with drugs, is the fact that the largest distributors of these are illicit and controlled by the mafia whom wants none of your "truth" to fiddle with their business, neither does our reigning aristocrats.

Your best shot at spreading the "truth" through the media would be to run for president

Sad but true, also the reason why SWIM doesn't give a rat's ass about these discriminating laws, but that's SWIM's choice in order to preserve SWIM's way of life and nothing will change that.

If SWIM enjoys spending a couple of minutes in SWIM's sofa smoking some DMT that's SWIM's choice.